THIRUVANANTHAPURAM: Kerala is named among the world’s top 10 best
destinations for family holiday vacation in 2014. Travel Guides publisher
Lonely Planet has name the state “God’s Own Country Kerala’ among the top 10
best place to visit for family vacation.
The Lonely Planet’s award for the best
family destination was awarded on at the
World Travel Mart in London, the world’s leading travel trade event attended by
the industry representative from across the globe, a statement issued here said
Friday.
The travel trade “World Travel Mart”
started on November 4th and concluded on Thursday. Kerala joined the
other renowned travel destinations like New York, Denmark, Prague, Iceland,
Italy, Hawaii described as the friendly destination ideal for child and
family.
The World Travel Mart, which began on
November 4, concluded on Thursday.
Kerala joined the likes of New York City,
Denmark, Prague, Iceland, Italy and Hawaii in being described by the travel
expert as a child-friendly destination ideal for the family.
"The intensity of travel in India
could put you off taking a trip here with family, but Kerala is a
family-friendly version, more laid back than other regions, greener, slower
paced. There are also lots of national parks for elephant spotting, palm
fringed beaches and boat trips along the lush canals of the backwaters,"
it said.
Kerala Tourism director S. Harikishore, who
led the state delegation to the World Travel Mart, received the award from
Lonely Planet.
Former South African cricketer Jonty Rhodes
was among the thousands who visited the Kerala pavilion at the World Travel
Mart. The pavilion showcased Kerala as the Home of Ayurveda.
Rhodes, who retired from international
cricket in 2003, is a brand ambassador for South African Tourism.
"With the British economy registering
the fastest growth in the last three years in the previous quarter, the mood at
the World Travel Mart hosted by London was upbeat," said Harikishore.
Britain is the most important market for
Kerala. The state recorded nearly 1.5 lakh tourist arrivals last year.
"The World Travel Mart presented us
with a significant opportunity to target higher growth figures for Kerala
tourism as far as foreign tourist arrivals are concerned," he added.
The Kerala delegation included 12
co-exhibitors representing the hospitality industry of the state.
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